When Businesses Reopen, Your Personal Brand Can Help You Stand Out from the Competition.
When you are a small business and entrepreneur, your personal brand is everything. It is the first impression. It is the first and last thing a potential client sees before reaching out to you.
Over the past month, business in New Jersey has been closed to public interaction. While some essential businesses remain open and others can operate via telephone or video conferences, many small businesses have noticed the phone has stopped ringing. And while most of us have been looking for ways to stay in touch with our customer base, we need to take the time to focus on what will happen when businesses reopen their doors.
One way to jump out when your competition in Westampton, Medford, Mount Holly, Mount Laurel, Lumberton, Marlton, and beyond reopen is to show a new, updated personal brand. The world will be changed forever, and you need to prove to your potential clients that you are not still operating in pre-pandemic times.
What Is a Personal Brand?
A personal brand is your calling card. When you are a solopreneur, your personal brand is about trust and confidence. You must sell yourself. Your brand is more about who you are and why you are different, as opposed to corporate culture.
Some of the following businesses rely on the personal brand to sell their business and stand out from the crowd:
Golf Courses and Country Clubs
Professional Chefs, Personal Cooks
Coaches – Health, Business, Life, etc.
A personal brand can help a professional get a job, find a business partner, and advance in business. However, for an entrepreneur, it can make or break your business. As an entrepreneur, your professional brand is the first, last, and most important impression you can make on your potential clients.
Why Is a New Personal Brand Needed in the Post COVID-19 Business World in Camden and Burlington Counties, NJ?
Businesses will have a new normal in the wake of the Coronavirus Pandemic. The economy has changed. People and business owners will be more aware of how they spend money. People will be more discerning of money because they know in a moment, it can disappear, and nothing is guaranteed.
Therefore, in the post-pandemic business world, you need to stand out from the crowd. You need to show that you value your client’s money as much as their time and business. You need to look like the expert you are in your branded photos.
The world has changed. You cannot be tone-deaf in your branding to the change in the world. When working with individuals, you need to take every opportunity to show you have changed as well. You need to take every opportunity to show you are fluid and change with the times.
When working with clients in the Camden and Burlington County areas, it is essential to demonstrate your business mind and values have progressed to match the new realities of our post-shutdown world.
Update Your Personal Brand with Lisa Mongulla Photography Today!
Now is the time to update your personal brand. Even amid COVID-19, we can conduct some social distancing photoshoots that can help you be ready to restart your business when the world opens. Contact us today at 856-297-0910 to get your new personal brand ready to launch.
“Brand the real you. Be brutally, authentically, honestly you, and you will win with the people that matter.”
I am a personal brand photographer located in Westampton, New Jersey. I photograph entrepreneurs and influencers who want to share their story with images for marketing purposes. I have been providing commercial and personal branding photography services for more than 15 years. You can see more of my work at the link below, and if you are interested in booking a session, please contact me!